% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more
simply reaching a large audience through mass communications. As a result, advertisers can meet their objectives in creating awareness, engagement and conversion. In this exciting environment, companies
effectively. In this exciting environment, companies that are able to adapt themselves are more likely to survive and outperform their counterparts. In anticipation of such developments, VGI was the first
, Surin Elephant to name a few. Moreover, the shopping mall caters towards new experiences, such as the outdoor market “Talad Dadad” and a co-working space. Total NLA is approximately at 50,000 sqm. with
entrance of restaurant. Therefore, it shall be the unique outdoor hydraulic platform. 4. Size of the Transaction Cherdchaiwon is hired upon the Agreement in the amount of THB 8,881,000 (Eight Million Eight
developer from the system administrator that perform in the production environment. o Providing a written job description which identified clearly duties and responsibilities of each type of work and
can transport up to 15-20 guests per round and situate in front of the entrance of restaurant. Therefore, it shall be the unique outdoor hydraulic platform. Cherdchaiwon is hired upon the Agreement in
share, declined by 25.5% YoY to THB 3,418mn. Nevertheless, Out-of-home media, which includes Transit, Outdoor and In-store media (collectively, “OOH”) bucked the trend, increased by 12.7% YoY to THB
1 MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 1Q 2018 MD&A 1Q 2018 (ended 31 March 2018) 14 MAY 2018 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS The popularity of outdoor media has continuously
includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry