of 2021. The fixed broadband market continued to grow healthily following work and learn from the home trend while the price competition was slightly improved as the operators had been focusing on

subscription. For AIS, we position 5G as premium product and price to build incremental ARPU. The fixed broadband market has maintained a healthy growth rate following consumer demand to work and learn from the

alleviate contracted ARPU, pricing campaigns with lower-speed were usually deployed in provincial level to capture the low-budget segment. Demand for home connectivity has been accelerated by work and learn

safest and most responsible ways of moving people. Sustainability Roadmap Do no harm Do it better Differentiation What can young directors learn from the board? Board Effectiveness Board Diversity • Skills

work and learn, while the entry plan remained stable around Bt400. Discounts were also offered to new customers or those switching service provider, resulting in a decrease of the industry’s ARPU from

• Financial literacy does not lead to QoL directly • Financial literacy needs to be redefined to include “Digital literacy” • One needs to have willing attitude to learn new things to overcome risks

contract term, profitability of the contract remains the same. By the Standard, key changes compared to prior to 2019, are as follows: a) Device subsidy previously recognized as handset loss will be

resulted in reallocation between sales and service revenue as well as marketing expenses while device subsidy is capitalized as contract assets and amortized against the service revenue over the customer

169 163 151 148 136 Blended 186 181 170 168 156 VOU (GB/data sub/month) Postpaid 6.7 7.5 8.3 9.2 10.9 Prepaid 4.1 5.4 6.2 7.0 8.2 Blended 4.7 5.9 6.7 7.6 8.9 Device Penetration 4G-handset penetration 39

12.7 Prepaid 5.4 6.2 7.0 8.2 9.2 Blended 5.9 6.7 7.6 8.9 10.1 Device Penetration 4G-handset penetration 42% 46% 50% 54% 57% Fixed Broadband Business FBB subscribers 481,500 521,200 571,800 623,400