challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
. It was still challenging for telecom sector particularly in the mobile business due to weak consumer spending and revenue loss from traveler sector due to international travel restriction. Fixed
mobile industry has remained competitive as low-priced unlimited prepaid plans continue to dilute ARPU. Overall, pricing environment in prepaid market segment remained challenging to improve ARPU as
pricing environment remained challenging to uplift ARPU as some low price unlimited data remained i.e. Bt200 for unlimited data at speed of 4Mbps. In addition, the NBTC introduced two measures to help
99 -12% -5.5% VOU (GB/data sub/month) Postpaid 17.0 21.6 22.6 33% 4.8% Prepaid 13.8 16.5 16.3 18% -0.8% Blended 14.7 18.0 18.2 24% 0.8% Device Penetration 4G-handset penetration 75% 77% 79% - - Fixed
% Blended 17.0 18.2 19.7 16% 8.2% Device Penetration 4G-handset penetration 75% 79% 80% - - Fixed Broadband Business FBB subscribers 1,202,600 1,431,900 1,535,900 28% 7.3% FBB net addition 112,200 95,000
104 105 -11% 0.5% VOU (GB/data sub/month) Postpaid 16.6 19.8 21.6 30% 8.9% Prepaid 11.1 16.1 16.5 47% 2.4% Blended 12.7 17.2 18.0 42% 5.0% Device Penetration 4G-handset penetration 71% 76% 77% - - Fixed
1 2017 MD&A Advanced Info Service Plc. Executive Summary In 2017, mobile business improved from stronger 4G positioning amidst competitive environment. Competitive landscape remained challenging in
plans to suit customer’s usage pattern. Prepaid competition, however, remained challenging with offering of large data allowance on low-tier package during the quarter to date. AIS selectively offered
plans to suit customer’s usage pattern. Prepaid competition, however, remained challenging with offering of large data allowance on low-tier package during the quarter to date. AIS selectively offered