discipline since 3Q22 by removing the freebies in the entry- level package while taking cautious steps to uplift the ARPU. However, the fragile cost-concern environment, especially for price-sensitive segments
, outbound tourists, and economic activity. However, the rising inflation was an emerging factor pressuring purchasing power for price-sensitive consumers to look for cheaper packages. • Competition in the
was hit from inflation that eroded purchasing power in price sensitive customers while the competition remained intense. • Mobile revenue was at Bt29,107mn, decreased - 0.3% YoY and -0.4% QoQ from
extrapolation of the recent past leads to subequent return reversal Momentum High expected growth firms are more sensitive to shocks to expected growth Investor over-confidence and self-attribution bias leads to
fragile, others remained mired in uncertainty in terms of new modes of competition, a broader marketplace within the ASEAN Economic Community (AEC) and the digital age, along with external changes
by account officers. This is particularly important because over 70 percent of the equity trading volume is generated by individual local players. Individuals are naturally very sensitive to news
growth. Even though business loans are expected to receive an additional boost from public investment, retail loans will remain challenged mainly by fragile consumer confidence and household debt servicing
to remain fragile as overall purchasing power has not yet recovered, and household debt remains at a high level. The operating result of the Company in this quarter is still in line with the plan