enhance customer convenience and to reduce travelling time to purchase the products. As of March 31, 2021, the Company has over 15 off-site pop-up stores distributing over 8 provinces including Bangkok
introduced customized financial services and innovations that provide greater customer convenience, speed and reliability with ever-greater consideration of consumer protection and customer privacy. Being
that provide greater customer convenience, speed and reliability with ever-greater consideration of consumer protection and customer privacy. To secure our status as a leading financial institution which
greater customer convenience, speed and reliability with ever- greater consideration of consumer protection and customer privacy. To secure our status as a leading financial institution which can cope with
leveraging of our strength as Thailand’s number-one digital banking provider, with the aim of becoming the Customers’ Life Platform of Choice under our core strategy of Customer Centricity for our business
– economy, society and environment – under good corporate governance and appropriate risk management. Guided by the Customer Centricity strategy and resolution of delivering an excellent customer experience
to enhance convenience and efficiency in customer services. KBank has focused our strategy on bolstering customer competitiveness. Aside from risk management products appropriate for customer needs in
Community (AEC), and the advancing digital age amid the rapid pace of technological advancement, thus leading to changing customer behavior, regulatory changes and life platform-driven competition. Given the
processes to accommodate customer business operation. 17 - K-Contact Center: We have developed numerous comprehensive service channels for enhanced customer convenience. KBank also worked with the Thai
consumer protection and customer privacy, taking into account the changing customer expectations for greater convenience and speediness over omni-channel. Beyond the above strategies, we focus on proactive