, and the strong market competition had forced the company to offer alternative products with cheaper unit price for several major projects resulted in lower sale revenue from the projects, as a result
. Industry fundamentals continue to be positive, led by strong downstream demand growth, limited new supply and on-going restructuring seen in the PET and PTA industry. Significant recovery in Asia PTA margins
% margin, largely from controlled handset subsidy, improve revenue momentum, and cost efficiency. Service revenue (excluding IC) increased 4.9% YoY supported by both mobile and fixed broadband segments
digital services and platforms to both consumers and enterprise. Continue growing core revenue with controlled marketing expenses In 1Q18, AIS reported service revenue of Bt34,565mn, +6.5% YoY and +2.5% QoQ
-up 5G perception. Restrictions in the quarter also supported demand for Fixed broadband (FBB) which delivered strong growth of 23% YoY and 7.4% QoQ as well as non-mobile enterprise business growing 23
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
continued to have presence as strong brands in the market. Implemented company-wide cost optimization With low growth market, AIS has been focusing on optimizing and digitizing the core operation including
Bt117,244mn following the economic environment and competition, offset by the significant increase in subscriber base with a net addition of 2.68mn. The strong net additions were driven by our strong
% yoy, +6% qoq) and non- mobile enterprise business grew 13% yoy. We continued on with cost optimization while expanding 5G network which resulted in controlled cost of service (+3% yoy, -0.5% qoq) and
company, while the company still has improved on the inventory cost management as well as sales mix management in each product category efficiently, and strictly controlled on the selling and administrative