) show that in the U.S., trade prices tend to cluster around integers, half-dollars and quarters. Literature review • Round numbers have also been linked to cognitive limitations and investors’ tendency to

Cognitive aspects influencing the navigation of complex saving vehicles 2 Experimental survey Overview of this talk Talk outline 6 1. Life-cycle patterns of retirement saving and adequacy implications 2

_ Ocean Commerce Public Company Limited 148/1 Soi Ramintha 14, Ramintra Road , Tharang, Sub - District Bangkok 10230 Tel: 02-943-6663-4 Fax: 02-943-6343 02-943-7740 No. OCMSET/1805/001 (translation

_ Ocean Commerce Public Company Limited 148/1 Soi Ramintha 14, Ramintra Road , Tharang, Sub - District Bangkok 10230 Tel: 02-943-6663-4 Fax: 02-943-6343 02-943-7740 No. OCMSET/1708/001 (translation

PMC, and PMC holds 99.9965% shares of PLC. Pattaya Lamphun Co., Ltd. has already registered its dissolution with Ministry of Commerce on December 25, 2017. Such dissolution does not have any effect to

21.8 1.4 2. Media and Agency 19.2 6.0 13.2 17.9 4.4 13.5 1.3 1.6 (0.3) 3. E-Commerce 2.7 13.4 (10.7) 2.6 12.6 (10.0) 0.1 0.8 (0.7) Total 96.4 65.7 30.7 71.7 41.3 30.4 24.7 24.3 0.4 1. Revenue from event

50.9% when compared with the first six-month of last year. This was resulting from a project with one customer to promote the application for a certain period of time last year. 3. Revenue from Commerce

% increase, due to the increase in revenue from sale of goods and rendering service E- commerce in the same period of last year. However, the cost of goods sold and rendering services of E-commerce increased

_ Ocean Commerce Public Company Limited 148/1 Soi Ramintha 14, Ramintra Road , Tharang, Sub - District Bangkok 10230 Tel: 02-943-6663-4 Fax: 02-943-6343 02-943-7740 No. OCMSET/1902/001 (translation

individual has made. 6. Behavioural biases related to investing • Aware that investors may not always make rational decisions due to biases. • Provide examples of common emotional or cognitive biases that may