percentile 15-57 -2.22% -1.34% -0.55% 0.17% 0.88% 1.64% No. of buy decisions 1 Sell when return reach Jan 2011- Sep 2015 Controlling for selection abilities, market timing abilities are not very common in the

choice when it comes to advertising today. The expansion of OOH and online media is mainly driven by lifestyle changes, whereby urban population nowadays tend to spend more time outside their homes; the

or taxonomies in the choice of relevant KPIs such as for example: the EU Taxonomy of sustainable activities or the China Catalogue, can prove to be useful and relevant. Similarly, reference to goals

impact, and/or the impact of environmental and social factors on its financials. SLBP issuers may reference or take inspiration from regulatory standards or taxonomies in the choice of relevant KPIs

choice when it comes to advertising today. The expansion of OOH and online media is mainly driven by lifestyle changes, such as urbanites nowadays tending to spend more time outside their homes; the rapid

realistic. 6 Reference to or inspiration from regulatory standards or taxonomies in the choice of relevant KPIs can prove to be useful and relevant. Examples of these include the ASEAN Taxonomy for

achieve sustainable growth and returns while maintaining our long-term market leadership. Guided by our core strategies of “Customers’ Life Platform of Choice” along with “Customer Centricity”, KBank has

and the restrictions on information exchange and other collaborative engagement that said laws and regulations impose. The choice to adopt guidance, best practice tools or tactics referred to in the

’ Life Platform of Choice”, we have upgraded our capability in data compilation and analytics, allowing us to understand and anticipate each individual customer’s needs under the “Segment of One” while

to extend our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred platform that can meet customers’ needs in every aspect of their lives. To this end, we work to