to extend our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred platform that can meet customers’ needs in every aspect of their lives. To this end, we work to
achieve sustainable growth and returns while maintaining our long-term market leadership. Guided by our core strategies of “Customers’ Life Platform of Choice” along with “Customer Centricity”, KBank has
our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred platform that can meet customers’ needs in every aspect of their lives, in order to deliver an excellent
leveraging of our strength as Thailand’s number-one digital banking provider, with the aim of becoming the Customers’ Life Platform of Choice under our core strategy of Customer Centricity for our business
’ Life Platform of Choice”, we have upgraded our capability in data compilation and analytics, allowing us to understand and anticipate each individual customer’s needs under the “Segment of One” while
over the long term. Guided by our core strategies of “Customer Centricity", KBank has decided to redefine our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred
Platform of Choice” in order to maintain existing clients with good track records while also broadening opportunities to acquire new patrons via digital channels. KASIKORNBANK has established its business
ระยะยาว ภายใต้ยุทธศาสตร์หลกัในการเป็น ธนาคารท่ีตอบโจทย์ชีวิตทกุด้านของลกูค้า (Customers’ Life Platform of Choice) ซึง่ยดึลกูค้าเป็นศนูย์กลาง (Customer Centricity) โดยมุง่พฒันาความสามารถในการเข้าใจความ
improvements in order to deliver an excellent customer experience, along with the development of technological solutions, all with the aim of becoming “Customers’ Life Platform of Choice”. In the third quarter
บริหารความเสี่ยงที่เหมาะสม โดยยงัคงด าเนินยทุธศาสตร์หลกัในการยึดลกูค้าเป็นศนูย์กลาง (Customer Centricity) พร้อมก าหนดเป้าหมายสู ่Customers’ Life Platform of Choice หรือแพลตฟอร์มหนึ่งเดียวที่ลกูค้าเลือก