both pricing environment and handset campaigns despite lessen from previous year. Market was driven by postpaid acquisition via handset bundling package causing steady rise in blended ARPU throughout the

% or Baht 97 million due to the successful of new product development and successful of promotional campaigns. Cost of sales Total cost of sales of the company for Q2’2017 was Baht 2,108 million or

2- and 3-Carrier Aggregation (CA) technology. During the quarter, the competition focused on acquiring/maintaining quality customers in postpaid segment through handset campaigns and pricing strategy

continued with marketing campaigns as well as promotional activities at distribution channels that helped sustain our leadership position in the RTD Tea market in Thailand. For international market, revenue

30.9% YoY mainly due to the lower demand for advertising and marketing campaigns. o o  Share of loss from investments in JVs and associates was THB 53mn owing to the performance of both domestic and

subscribers. However, the scale of overall subsidized campaigns has been controlled. Pricing environment has been stable and slightly improved on the high-end segment after a raise in minimum ARPU of unlimited

adopted Thai Financial Reporting Standards (TFRS) 15, Revenue from Contracts with Customers. The standard affects the accounting of handset campaigns which are contracted with price plans. Prior to 2019

revenue by 24% YoY, through expanding acquisitions and campaigns to deliver a superior service standard within 24 hours. Enterprise and other service revenue, driven by digital transformation in the Thai

as adding new services on the kiosks to meet the needs of the customer and also launches promotional campaigns by organizing campaigns to collect points for luck and prize redemption, which has been

‘station sponsorship’ campaigns on 3 stations of the BTS Skytrain network (AIS at Siam station, McDonald’s at National Stadium station and Netflix at Phaya Thai station). The campaigns illustrate how we