engagement • Improving risk management • Improving financial performance • Building customer loyalty • Attracting and engaging employees Source: The Comprehensive Business Case for Sustainability, Harvard
same group as SSF, it attracts individuals aged 50 and above due to its shorter holding period Appealing shift toward long-term investment in stocks Attracting new generation investors, freelancers
which are top-up promotion “Topping up 100 Baht, free of charge” for attracting middle-class customers. Moreover, the Company offers the CRM activities to collect points for luck and prize redemption in
activities for customer base expansion which are top-up promotion “Topping up 100 Baht, free of charge” for attracting middle-class customers. Moreover, the Company offers the CRM activities to collect points
created. This paper will argue that an individual does not change his market approach, despite the market conditions appearing to be greatly altered. The market conditions are simple attracting a new
that such slowdown was only a short time as many customers have planned to buy media and use the Company's advertising media continuously. The Company has launched new advertising media attracting
District, Bangkok, 10110 Tel. 0 2204 2601 Fax. 0 2204 2616 approximately USD 263 Million, attracting Walt Disney to acquire Marvel in December 31, 1999 with the value of USD 4,300 million. Marvel has
Man, Spiderman, Black widow, Wolverine and the Hulk, etc. In 1999, Marvel produced the first movie, ‘Iron Man’, generating revenues of approximately USD 263 Million, attracting Walt Disney to acquire
prioritized the strategy of attracting customers with the potential to become Middle Income clients to use KBank as their main bank. Aside from broadening the new customer base, we are determined to seek new