the ongoing management of the product mix and improved assortment planning for all product range. This includes product development under the private brand to enhance the gross margin. In March, the
base by capturing the younger generation. The Company continues to focus on optimizing the profitability of each product segment, such as increasing sales mix of direct sourcing, product assortment
base by capturing the younger generation. The Company continues to focus on optimizing the profitability of each product segment, such as increasing sales mix of direct sourcing, product assortment
%, respectively. The increase in sales stemmed from sales generated from new stores, while an improvement in the effectiveness of product assortment planning led to the continued expansion of the Company’s gross
to change in product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit margin from Mega Home and HomePro in
general merchandise and directly sourced private-label goods and improved product assortment planning . 3. Selling and administrative expenses (SG&A) amounted to Baht 3,474.25 million, an increase of Baht
to foreign exchange volatility during the Covid-19 pandemic in first quarter that lead to accumulate loss on exchange rate. However, administrative expenses on 2nd quarter of 2020 decreased 32.33
assortment planning and increasing in gross profit margin from Mega Home and HomePro in Malaysia which benefited from greater economies of scale. 3. Selling and administrative expenses (SG&A) amounted to Baht
the business environment by closed 8 departments which have accumulate loss in year 2019. Moreover the Company has promotional activity, made an advertisement in each area for increased sale
business strategy for appropriate with the business environment by closed 2 departments which have accumulate loss in Quarter 1’ 2020. 3. Analysis of Operating Results Statements of Comprehensive Income