the ongoing management of the product mix and improved assortment planning for all product range. This includes product development under the private brand to enhance the gross margin. In March, the
base by capturing the younger generation. The Company continues to focus on optimizing the profitability of each product segment, such as increasing sales mix of direct sourcing, product assortment
base by capturing the younger generation. The Company continues to focus on optimizing the profitability of each product segment, such as increasing sales mix of direct sourcing, product assortment
%, respectively. The increase in sales stemmed from sales generated from new stores, while an improvement in the effectiveness of product assortment planning led to the continued expansion of the Company’s gross
Centre (SBPAC). This is to encourage Thai people of Chinese descent in such provinces to celebrate Chinese New Year similar to Thai Buddhist and Muslims in case of traditional and religious holiday
to change in product sales mix of both general merchandise and directly sourced private-label goods, product assortment planning and increasing in gross profit margin from Mega Home and HomePro in
general merchandise and directly sourced private-label goods and improved product assortment planning . 3. Selling and administrative expenses (SG&A) amounted to Baht 3,474.25 million, an increase of Baht
(Traditional Thai Food, Snack and Frozen) recorded its revenue of Baht 359.5 million which 1.2% increased from Q2/2016 or in Baht 4.4 million. - Seafood business recorded its revenue of Baht 235.8 million which
(YoY). Please find the details of sales growth by business units as follows: - Processed meat business (Traditional Thai Food, Snack and Frozen) recorded its revenue of Baht 354.5 million that 4.5
4.7%. Please find the details of sales growth by business units as follows: - Processed meat business (Traditional Thai Food, Snack and Frozen) recorded its revenue of Baht 1,512.7 Million that 6.6