challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
remained intense both on pricing and aggressive customer acquisition. Operators continued to offer steep half-price discounts to prevent churn of customers, as well as to attract new customers. In addition
aggressive campaigns remained in targeted areas. After completing spectrum auctions in 3Q18, overall 4G networks have improved following the deployment of the additional bandwidth, which is expected to help
, while dropped aggressive discount campaigns on entry packages which reflected on 25% YoY increased ARPU. During the year, screening measures for quality subscriptions were implemented, which caused a
revenue growth of 26% YoY, outpacing the industry growth. This was driven by healthy net subscriber addition of 60,400 in the quarter despite aggressive price competition; and marked a total subscriber of
aggressive discount were withdrew in Jan-Feb while demand from lockdown only emerged in the last week of March. APRU continued declining as the competition remained elevated particularly with deep discount
up. As a result, core service revenue in 3Q18, which excluded IC and equipment rental, was Bt33,134mn, increasing 2. 1% YoY but decreasing 0. 9% QoQ. EBITDA remained growth YoY but softened QoQ Cost
awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
) was Bt32,455mn, +6.0% YoY and +0.9% QoQ, resulting in YTD growth of 5.5%. Increasing 4G penetration (42%) and data usage (5.9GB/data sub/month) improved mobile revenue to stand at Bt31,569mn, +3.9% YoY