aggressive discount were withdrew in Jan-Feb while demand from lockdown only emerged in the last week of March. APRU continued declining as the competition remained elevated particularly with deep discount
aggressive discount were withdrew in Jan-Feb while demand from lockdown only emerged in the last week of March. APRU continued declining as the competition remained elevated particularly with deep discount
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
impact from fluctuation of exchange rate . 2. Sales cost to revenue ratio increased by 1.36% (from 96.22% to 93.58%). 3. Gain from foreign exchange increased by 64.87 million baht (from loss 26.43 million
, while dropped aggressive discount campaigns on entry packages which reflected on 25% YoY increased ARPU. During the year, screening measures for quality subscriptions were implemented, which caused a
margin remained negative at -4.9% and partly reflected competitive handset subsidy campaigns, compared to -2.7% in 2Q17. However, the margin improved from -16% in 3Q16, when aggressive handset campaigns
ability to grow ARPU with higher data usage. As the fixed-speed low-tier packages were seized during the quarter, the ARPU pressure is expected to gradually ease. Aggressive marketing campaigns around the
aggressive campaigns remained in targeted areas. After completing spectrum auctions in 3Q18, overall 4G networks have improved following the deployment of the additional bandwidth, which is expected to help
migration trend and lack of tourist segment. Fixed broadband revenue was Bt1,919mn, increasing 17%YoY and 3.6% QoQ driven by solid subscriber growth offset by lower ARPU from aggressive price offering in
support domestic industries. Including, the fluctuation of exchange rates affects to the sales value decreased also. Anywise, the company expanded a production line to meet the needs of customers resulted