aggressive discount were withdrew in Jan-Feb while demand from lockdown only emerged in the last week of March. APRU continued declining as the competition remained elevated particularly with deep discount
challenging in 1Q19. In strategic areas, aggressive price plans and handset campaigns were launched, especially in prepaid, in which AIS was competitive to preserve scale. As a result, mobile revenue grew 1.1
awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
from other countries amounted to THB 41 million, rose by THB 22 million or 115% support by repeat orders from Australia and new markets such as Djibouti and Pakistan. The aggressive marketing strategy
aggressive marketing strategy caused more geographic diversification in revenue and increase Carabao’s brand awareness worldwide under the vision of “World Class Product, World Class Brand”. Apart from
to put pressure on consumers’ mobile spending. Unlike 1Q21, there were no government stimulus campaigns aimed at boosting consumer spending in this quarter. Mobile competition remained aggressive due
margin remained negative at -4.9% and partly reflected competitive handset subsidy campaigns, compared to -2.7% in 2Q17. However, the margin improved from -16% in 3Q16, when aggressive handset campaigns
, while dropped aggressive discount campaigns on entry packages which reflected on 25% YoY increased ARPU. During the year, screening measures for quality subscriptions were implemented, which caused a