Are Value Premiums Driven by Behavioral Factors? Are Value Premiums Driven by Behavioral Factors? Kanis Saengchoteα Sampan Nettayanunβ αChulalongkorn Business School βFaculty of Business, Economics
20.5 Million, or 3.1%. Please find the details of sales growth by business units as follows: - Processed meat business (Traditional Thai Food, Snack and Frozen) recorded its revenue of Baht 366.7 Million
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), total revenue from sales amounted to THB 3,862 million, an increase of THB 235 million or 6.5%, driven by higher sales of the energy drinks for export markets and revenue growth in distribution of 3rd
changes over the past few years. Traditional media such as television, newspaper, magazine and radio has been in steady decline, while Out-of-Home (“OOH”) and online/digital media have become the go-to
48,232mn and Traditional media (Newspaper, Magazines and Radio) with a 14.0% market share, declined by 22.1% YoY to THB 10,512mn. Out-of-Home media (“OOH”) and online media segments which VGI focuses on
homes from traditional media such as TV, newspaper, magazine and radio, now people are becoming more mobile and spending more outside of their homes. Most of this time is spent commuting in their cars, on
, respectively. The rise was mainly driven by growth from overseas business and also domestic sales of a new product, carbonated canned green apple flavored Carabao in 180ml (“Carabao Green Apple”), launched
declined by 11.3% YoY to 26,185mn in 1Q 2017/18. The TV sector with the highest market share at 66.3% fell 13.7% YoY to THB 17,359mn and Traditional media (Newspaper, Magazines and Radio) with a 13.1% market
branded product by 3rd party manufacture remains stable as last year. For sales by channel, traditional trade reduced by THB 73 million or 7% while modern trade and cash van increased by THB 63 million or