-sale (POS) systems as a management tool for enhancement of business efficiency. For card accepting merchant business, KBank launched a PR campaign to broaden the K PLUS SHOP customer base via mobile
the K PLUS SHOP customer base via mobile phone. One notable endeavor was development of a Social Payment feature on the K PLUS SHOP application, which facilitates buyers in their payment via QR code
leveraging of our strength as Thailand’s number-one digital banking provider, with the aim of becoming the Customers’ Life Platform of Choice under our core strategy of Customer Centricity for our business
between store and customers. Therefore, the Company has sought a way to overcome this pain point by introducing ‘Index Chat to Shop’ via Line@ to enhance customer interaction with the Company’s staff
to serve customer needs and keep best service during the changed situation, the omni-channel has been improved by expanding channel thru Chat&Shop, Call&Shop, and e-commerce. In addition, the pro
service income As at 31 March 2021, the Company operated 59 branches (31 December 2020: 57 branches) included iStudio 3 branches iBeat 6 branches UStore 19 branches AIS Shop by Partner 17 branches
locations to ensure maximum safety of all stakeholders – customers, employees, business partners and communities. The most noticeable change since the COVID-19 pandemic is customer purchasing behavior, which
strategic move by combining Central and Robinson department store. The business synergy will give the combined department stores a significant acceleration to become more customer- centric, as well as to
faucet products from overseas with the low costs and sell to the department store customer, wholesale and retailer. In this connection, after the disposition of assets to the connected person of the
shop for daily necessities, corresponding to the changing customer behavior. The new store concept features the Company’s products such as ‘Santa Cookie’, soft chocolate cookie which customers can take