customer privacy. Being aligned with our business strategies, KBank and subsidiaries thus reported that net profit for the first quarter of 2019 totaled Baht 10,044 million, decreasing Baht 722 million or
KBank prioritizes customer service and accessibility while also supporting government policies. Focus has thus been on the development of personnel and work processes for enhanced customer care and
marketing activities highlighting KBank’s image were staged at Thailand’s leading companies and universities as part of our CRM efforts to promote brand awareness and attract their personnel to use KBank as
single brand of KASIKORNBANK. In alignment with our business strategies for 2019, KBank and subsidiaries thus reported Baht 38,727 million in net profit, increasing Baht 268 million or 0.70 percent
industries in their issuance of debentures for business opportunity expansion. Large Corporate Business KBank always focuses on personnel development to ensure that our employees have gained knowledge and
personnel. Affluent KBank continued to place our focus on becoming our Customers’ Main Bank. We prioritized portfolio quality improvement in a comprehensive manner via collaboration of relevant divisions
KBank prioritized enhancement of customer care and service efficiency in order to deliver an excellent customer experience. Through the One Team project, our personnel are equipped with knowledge and know
of digital technology, which has shaped a new trend of consumption amid intensified borderless business competition via digital channel. To brace for these numerous challenges, KBank prioritizes the
Baht volatility and international capital movements. Within this context, KBank has accentuated enhancement of our business capabilities to achieve sustainable growth and maintain our market leadership
to raise their awareness of our brand and strengthen relationships with their personnel in order to attract them to use KBank as their main bank. One notable initiative was the CU NEX Project – a