, especially global economic fluctuations and unresolved political issues. Businesses have also had to contend with new regulations and government projects. All of these factors affected the performance of KBank
-competitive markets. A notable initiative in this quarter was K PLUS SME – the KBank mobile banking application that answers to the needs of customers to monitor account transactions, credit limits, and
and bill payment transactions made via our four mobile and internet banking channels, i.e., K PLUS, K PLUS SME, K-Cyber and K-Cyber SME; these are the most sought-after services among our retail and SME
Baht volatility and international capital movements. Within this context, KBank has accentuated enhancement of our business capabilities to achieve sustainable growth and maintain our market leadership
stimulus measures. Against this backdrop, KBank has established its business direction primarily by considering the balance of three dimensions – economy, society and environment – under good corporate
exchange rates. KBank hence prioritized effective risk management in order to cope with economic uncertainties both at home and abroad. We adopted a prudent credit policy, accounting for customer potential
customer privacy. Being aligned with our business strategies, KBank and subsidiaries thus reported that net profit for the first quarter of 2019 totaled Baht 10,044 million, decreasing Baht 722 million or
our focus on QR payment acceptance with Thai QR Payment and MyPromptQR via K PLUS Shop – a mobile application designed for merchants, KBank teamed with Thailand Post to offer discounts on EMS fees in
of digital technology, which has shaped a new trend of consumption amid intensified borderless business competition via digital channel. To brace for these numerous challenges, KBank prioritizes the
single brand of KASIKORNBANK. In alignment with our business strategies for 2019, KBank and subsidiaries thus reported Baht 38,727 million in net profit, increasing Baht 268 million or 0.70 percent