Microsoft Word - ELCID_Telemax Capital Increase No. FER 600195 March 23, 2018 Subject : Notification of the capital increase and investment plan of its subsidiary Attention : President, The
marketing activities can be cause of increasing in cost of goods sold but in the long run it will emphasize FN brand awareness and increase FN brand equity. However, to dampening the impact from higher cost
to support the business direction as below. 1. Differentiate marketing campaigns to increase brand awareness 2. Emphasize FN as a DESTINATION with house brands which increases profitability. 3
direction as below. 1. Differentiate marketing activities, promotion, and marketing campaigns to increase brand awareness. Emphasize FN as a BEDDING DESTINATION with house brands which increases profitability
focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain house brand product proportionate in 3Q18 compared with 3Q17 and
consumption recovery and the high household debt. The Company keeps focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain
strategy to support the business direction as below. 1. Differentiate marketing campaigns to increase brand awareness 2. Emphasize FN as a DESTINATION with house brands which increases profitability. 3
improved from higher proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand
stores in both models to increase awareness and accessiblity of the Company in the year-end festive season where customer spending is expected to be higher. In Q4/2019, more than 10 pop-up stores are
increase awareness and accessibility of the brand. Branch expansion and pop-up store will continue to be 2020’s directions Enhancing customer experience through digital platform In 2020, After You will be