2- and 3-Carrier Aggregation (CA) technology. During the quarter, the competition focused on acquiring/maintaining quality customers in postpaid segment through handset campaigns and pricing strategy
both pricing environment and handset campaigns despite lessen from previous year. Market was driven by postpaid acquisition via handset bundling package causing steady rise in blended ARPU throughout the
Bt33,822mn of cash CAPEX to enhance 4G capacity and increase fixed broadband last miles. Following the government’s announcement of tax incentive program, AIS recognized a YTD tax benefit in 3Q17 amounting
speed unlimited price plan while handset subsidies were more locally- focused compared to last year. With accumulation of fixed- speed unlimited subscribers, revenue and ARPU have been pressured. However
sub handset subsidi arket, the opera ard fibre techno itive with attra ntent bundling me entertainme y focus on acqu cing. Postpaid n ely driven by p orted by growin on quality of ne g the
network slicing, and 5G private network. Throughout 2H21, our enterprise business was reinforced by a strategic partnership with Microsoft, which helped widen our product suites and enhance AIS’ s
center and ICT solution following digitalization trend. 5G mobile subscriber continued to grow strongly supported by new 5G handset launch while 5G package uplifted ARPU by 10-15% 5G mobile subscriber
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
million Baht or 18.0% increase. An increasing of total revenues was fuel by an increasing of revenues in all subsidiaries business. 1) Mobile Handset and Accessories revenues were 10,073 million Baht higher
partnership with Jaymart, a local well-known retail chain for telecom/ IT products, to enhance our acquisition strategy in key competing areas. Another is the collaboration with Singtel to launch a cross-border