@sec.or.th website : www.sec.or.th SCE_Eng_p.1-16 10/29/04, 1:05 AM1 2 4 Message from the Chairman 6 Message from the Secretary-General 8 Board of the SEC 10 Executive Officers 14 Mission and Goals ● Key
business sectors even though there will be a better direction. However, consumers are still cautious with their spending and Thailand has issued the lockdown measures for the group of foreign tourists. It
increase due to the fluctuation of raw material price that remain high during our financial year. The direction of raw material price started to decline at the end of financial year and expects to benefit
from sale. The direction of raw material is improving 3. Selling and administrative expenses was increased by 17.6 million Baht or 3.4 % from the supporting in marketing activity in all business unit. In
gross profit decreased in the same direction as the revenue decreased as well. SG&A SG&A of the Company consisted of salary and wages and overtime payment, employees’ benefit, management fee, maintenance
is effective in 2019. 2.2 The decreasing gross profit margin in the remaining portion comes from the indirect cost, which is a fixed cost, was not decreased in the same direction of the sales. Gross
trade via TV media and online including of the return from dividend. : To be long term investment that the Company has considered basing on positive tendency of current marketing direction which is
the Company As the potential of such assets is not in accordance with the Company’s development direction; therefore, it is deemed appropriate to dispose such asset, which will provide the fund for the
effective in 2019. 2.2 The decrease gross profit margin in the remaining portion resulted from the Indirect costs, most of which are fixed costs, were not decreased in the same direction of Sales. Gross
37.11%, decreased by 4.80% as a result of the indirect cost, which is a fixed cost, was not decreased in the same direction of the sales. Gross profit margin of condominium was also decreased. The