discontinuing fixed-speed unlimited plans, which have been limiting data monetization. As majority of fixed- speed unlimited subscriptions came in 2H18 with one-year validity, an uplift in blended ARPU remained

competition, AIS mobile service revenue was Bt130,062mn, grew 4.2% YoY based on subscriber growth of 2% and ARPU growth of 2%. Overall, price competition improved from FY18 when unlimited data plans were

travelers segment revenue declined further due to border closure and travel restriction. In addition, NBTC’s mandate for free data & voice in Apr-May caused significant drop in prepaid top up, while the

151 148 136 124 121 Blended 170 168 156 147 145 VOU (GB/data sub/month) Postpaid 8.3 9.2 10.9 12.7 14.0 Prepaid 6.2 7.0 8.2 9.2 9.8 Blended 6.7 7.6 8.9 10.1 10.9 Device Penetration 4G-handset

1 2Q19 MD&A Advanced Info Service Plc. Executive Summary Competition in mobile saw an improvement In 2Q19 the price competition in mobile industry had improved with fixed speed unlimited data pricing

169 163 151 148 136 Blended 186 181 170 168 156 VOU (GB/data sub/month) Postpaid 6.7 7.5 8.3 9.2 10.9 Prepaid 4.1 5.4 6.2 7.0 8.2 Blended 4.7 5.9 6.7 7.6 8.9 Device Penetration 4G-handset penetration 39

low price offerings remained in the market to address weak spending power. Enterprise non- mobile business grew 6% YoY. Demand for enterprise data service (EDS) started to recover after having been

under other service revenues and device sales. As the acquisition value was higher than CSL’s net identifiable assets, AIS recognized the value difference as goodwill amounting to Bt2.8bn. With the

ability to grow ARPU with higher data usage. As the fixed-speed low-tier packages were seized during the quarter, the ARPU pressure is expected to gradually ease. Aggressive marketing campaigns around the

104 105 -11% 0.5% VOU (GB/data sub/month) Postpaid 16.6 19.8 21.6 30% 8.9% Prepaid 11.1 16.1 16.5 47% 2.4% Blended 12.7 17.2 18.0 42% 5.0% Device Penetration 4G-handset penetration 71% 76% 77% - - Fixed