Platform of Choice” in order to maintain existing clients with good track records while also broadening opportunities to acquire new patrons via digital channels. KASIKORNBANK has established its business
customer engagement in order to reinforce our digital banking leadership, in support of the national policy of making Thailand a cashless society, we launched a “No Fees” campaign for funds transfer, top-up
over the long term. Guided by our core strategies of “Customer Centricity", KBank has decided to redefine our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred
leveraging of our strength as Thailand’s number-one digital banking provider, with the aim of becoming the Customers’ Life Platform of Choice under our core strategy of Customer Centricity for our business
achieve sustainable growth and returns while maintaining our long-term market leadership. Guided by our core strategies of “Customers’ Life Platform of Choice” along with “Customer Centricity”, KBank has
Commercial Banking In 2019, the Thai economy grew at a slower pace than the previous year and below its potential. Growth is estimated at 2.5%, the lowest level since 2015 and a significant drop from 4.1% in
Platform of Choice”, meaning the most-preferred platform that can meet customers’ needs in every aspect of their lives. We thus place emphasis on leveraging our strength as the number-one digital banking
quarter of 2019 included: - Domestic branch network: Building upon our strength as the leading digital banking provider, we set our sights on becoming the Customers’ Channel of Choice. Focus has thus been
Global and Thai Economy in the Third Quarter of 2019 1 1.2 Banking Industry and Competition 2 1.3 Significant Regulations and Rules related to Business Operations 2 2. Risk Management and Risk Factors 5