conventional media sectors. The TV sector with the highest market share at 64.8%, fell 7.4% YoY to THB 65,786mn and Traditional media (Newspaper, Magazines and Radio) with a 13.9% market share, declined by 21.7
. Advertisers have adjusted their budget allocation from conventional media such as TV, Newspaper, Magazine and Radio to other potential sectors to optimise communicability. Hence, advertising expenditures for
EUROPEAN MARKETS l Page 7 1 2 3 4 II. Approaching Green Bond Premium I. Introduction of Green Bond IV. Conclusion & Implications Distribution of green and conventional bonds from January 2016 to December
การประเมนิมลูคา่ WTP ใน Green bond จากแบบสอบถาม ความสนใจลงทนุ อา้งองิจาก Yield ของ Green bond และ Conventional bond Yield ของ Green bond = Conventional bond Green bond 96% Conventional bond 4% Yield ของ
period over the passing of His Majesty King Bhumibol Adulyadej and the shrinkage of advertising spending in a conventional media segment, i.e. the television segment (television, digital television, and
อัตราผลตอบแทน (Yield) จากการลงทุน Green bond เมือ่เปรียบเทียบกับการลงทุนในตราสารหนี้ทั่วไป (Conventional bond) หรือค่า Greenium1 1 Green bond premium or Greenium: the difference in yield between green
, PDI stopped its mining activities in 2016 and ceased conventional zinc business by the end of 2017. Whilst sustaining the zinc business as a trading business, PDI reassessed its business structure to
economy growth in 2019, the slowdown of Government’s energy Saving programs promoting the replacement of conventional lamps to LED and the delays of sales revenue recognition resulting from product
% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more
share, declined by 25.5% YoY to THB 3,418mn. Nevertheless, Out-of-home media, which includes Transit, Outdoor and In-store media (collectively, “OOH”) bucked the trend, increased by 12.7% YoY to THB