ESSAY 2: AN EXAMINATION INTO BUY-SELL ASYMMETRY OF PRICE BEHAVIOR AROUND TRADES AND TRADING COSTS OF TRADES: EVIDENCES FROM TH 1 THE ASYMMETRY OF PRICE BEHAVIOR AROUND BUY AND SELL TRADES: NEW
gift sets targeting tourists and focusing on duty free shop distribution. Besides, during the end of September 2018, the Company started promoting products in the Philippines while facial cleansing
facial cleansing products gained most popularity from customers in the Philippines. Table 1: Sales Revenue by Product Line for the Three Months Period Ended 30 September Product Line/ Business Group
% Sale Revenue Revenue from selling product under Company’s trademark 1) Facial skincare 142.15 51.26 115.27 61.30 (26.88) (18.91) 2) Body care 5.17 1.86 5.05 2.69 (0.12) (2.32) 3) Facial cleansing 70.16
5.41 (0.37) (3.32) 3) Facial cleansing 13.16 3.47 21.95 11.02 8.79 66.79 4) Body cleansing 33.69 8.89 14.59 7.33 (19.10) (56.69) 5) Sunscreen 8.16 2.15 5.46 2.74 (2.70) (33.09) 6) Giftset 16.76 4.42
279.01 73.62 (125.56) (31.04) 2) Body care 16.55 3.19 11.12 2.93 (5.43) (32.81) 3) Facial cleansing 27.47 5.29 13.12 3.46 (14.35) (52.24) 4) Body cleansing 45.69 8.80 33.70 8.89 (11.99) (26.24) 5
) (26.61) 2) Body care 21.68 8.31 8.63 4.50 (13.05) (60.19) 3) Facial cleansing 38.81 14.87 23.04 12.01 (15.77) (40.63) 4) Body cleansing 24.25 9.29 14.27 7.44 (9.98) (41.15) 5) Sunscreen 7.16 2.74 1.65 0.86
478.42 3) Facial cleansing 12.37 3.20 9.54 4.39 (2.83) (22.88) 4) Body cleansing 22.20 5.74 10.23 4.70 (11.97) (53.92) 5) Sunscreen 8.88 2.30 7.84 3.61 (1.04) (11.71) 6) Giftset 29.03 7.51 16.66 7.66
2017 2018 THB mm % THB mm % Sale Revenue 1. Revenue from selling product under Company’s trademark 1) Facial skincare 296.9 82.7 308.6 79.8 2) Body care 3.8 1.1 1.4 0.4 3) Facial cleansing 21.6 6.0 12.4
) Skincare 58.24 16.67 70.27 22.73 12.03 20.66 2) Cleansing 24.47 7.00 30.13 9.74 5.66 23.13 3) Sunscreen and Cosmetic 4.12 1.18 3.45 1.12 (0.67) (16.26) 4) Personal Equipment 85.08 24.35 119.08 38.51 34.00