attract more customers. Sales proportion of other brand products in 2Q18 has been increased to approximately 40%. However the Company keeps focusing on house brand products to emphasize FN brand awareness
focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain house brand product proportionate in 3Q18 compared with 3Q17 and
consumption recovery and the high household debt. The Company keeps focusing on house brand products to emphasize FN brand awareness and increase FN brand equity in a long run. The Company was able to maintain
brand awareness and increasing FN brand equity, so the marketing activities has been arranged with sales plan improvement and promotion efficiency spending. 3. Selling and administrative expenses Selling
improved from higher proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand
maintaining promotional and marketing expenses to strengthen relationship with customer and build brand awareness. The Company’s administrative expenses reported at Baht 25.6 million decreased by 12.2% compared
proportion of house brand product sales compared to previous period. The Company has focus in maintaining gross profit margin, emphasizing FN brand awareness and increasing FN brand equity, so the marketing
activities has been arranged with sales plan improvement and promotion efficiency spending and emphasizing FN brand awareness and increasing FN brand equity. 3. Selling and administrative expenses Selling and
Capability 11 Environmental Management Capability 12 Environmental Management Capabilities Objectives • Integrating the Environmental Awareness into Operational Process • Providing Knowledge about GRI
caused more geographic diversification in revenue and increase Carabao’s brand awareness worldwide under the vision of “World Class Product, World Class Brand”. Apart from overseas sales under the