awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
margin remained negative at -4.9% and partly reflected competitive handset subsidy campaigns, compared to -2.7% in 2Q17. However, the margin improved from -16% in 3Q16, when aggressive handset campaigns
) Environmental uncertainty (Cormier al, et, 2013) Personal aims of the managers, i.e. conservative or aggressive (Rodrigues & Esteban, 2012) Economic/Financial crisis (Latridis & Dimitras, 2013; Trombetta
เสมอและมีการเติบโตของเงินต้น (Income with Capital Appreciation) • การเติบโตของเงินต้นอย่างมาก (Aggressive Capital Appreciation) กลยุทธ์การลงทุน 10
for an increased level of production and the Company’s aggressive growth from 2018 onwards; 3) cost from trial runs and start-up of a new production line for some products, driving higher yield loss and
aggressive discount were withdrew in Jan-Feb while demand from lockdown only emerged in the last week of March. APRU continued declining as the competition remained elevated particularly with deep discount
aggressive discount were withdrew in Jan-Feb while demand from lockdown only emerged in the last week of March. APRU continued declining as the competition remained elevated particularly with deep discount
. Sales decrease factors: (D) The delisted of bakery business under brand "a smile" since June 2019 (E) Decreasing of ready to drink Green tea for export sale from an aggressive promotion from key
amount through Boonterm kiosk more than 20%, compared to 2017 Expanding new target of customer by launching E-wallet application on smartphone called “Be Wallet” with the target of over 200,000
on smartphone called “Be Wallet” with the target of over 200,000 subscribers The Company emphasize efficient Boonterm kiosk spot with the ARPU management especially mobile top-up value more than 5% of