Bt30,775mn, increasing 4.3% YoY 1.4% QoQ, driven by improved consumer sentiment and increased data consumption. AIS mobile ARPU continued to benefit from package restructuring in prepaid, personalized cross
such as tour package. Further, in March and April 2020, which is in the Covid-19 situation, more people stay at home and the watching of TV increases accordingly. The change of consumer behavior directly
was still maintained at around Bt600 but with a speed range scaled up to 30-50Mbps, while the 100Mbps package is now accessible at below Bt1,000. 1Q18 Operational Summary In 1Q18, total mobile
awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
to increase in major expenses including (1) employee’s remuneration package and rental payments in respect of distribution centers and fleet of cash vans (2) marketing and promotional expenses in
96.6% in the corresponding period last year. The considerable rise was due to increase in major expenses including (1) employee’s remuneration package and rental payments in respect of distribution
million up by THB 845 million or 87.8% in the corresponding period last year. The considerable rise was due to increase in major expenses including (1) employee’s remuneration package and rental payments in
to the attractive pricing, operators are offering package with higher speed at the same price as another marketing tools. Therefore, standard monthly plan speed was doubled to 200Mbps while tariff
Processing) fruit juice, milk tablet, personal care products, Malee Coco in new designed carton package; sales compensation for branded products; as well as selling expenses recognition from LQSF which