. Operators continued to deploy aggressive discounts in order to retain existing base and also attract new demand. During the COVID outbreak, operators have launched work from home package with lower price
plans to suit customer’s usage pattern. Prepaid competition, however, remained challenging with offering of large data allowance on low-tier package during the quarter to date. AIS selectively offered
ประสบกำรณ์รูปแบบใหม่เพื่อต้อนรับผู้โดยสำรบนสถำนีรถไฟฟ้ำบีทีเอส VGI ได้เปิดตัวแพ็กเกจสื่อโฆษณำใหม่ภำยใต้ชื่อ ‘Welcome Package’ แคมเปญ เพื่อน ำเสนอสื่อโฆษณำใหม่ๆ ที่สำมำรถสร้ำงกำรรับรู้ (awareness) รวมถึง
discipline since 3Q22 by removing the freebies in the entry- level package while taking cautious steps to uplift the ARPU. However, the fragile cost-concern environment, especially for price-sensitive segments
such as tour package. Further, in March and April 2020, which is in the Covid-19 situation, more people stay at home and the watching of TV increases accordingly. The change of consumer behavior directly
was still maintained at around Bt600 but with a speed range scaled up to 30-50Mbps, while the 100Mbps package is now accessible at below Bt1,000. 1Q18 Operational Summary In 1Q18, total mobile
awareness toward AIS Fibre, we became less aggressive in terms of discount campaigns. The strategy emphasized on responding to the customer needs e.g. customer can freely choose to subscribe package with or
to increase in major expenses including (1) employee’s remuneration package and rental payments in respect of distribution centers and fleet of cash vans (2) marketing and promotional expenses in