homes from traditional media such as TV, newspaper, magazine and radio, now people are becoming more mobile and spending more outside of their homes. Most of this time is spent commuting in their cars, on
), dated 29 October 2004 (including the amendments thereof) (“Notifications on Acquisition or Disposal of Assets”). The highest transaction size is 27.23 percent according to calculation basis based on total
48,232mn and Traditional media (Newspaper, Magazines and Radio) with a 14.0% market share, declined by 22.1% YoY to THB 10,512mn. Out-of-Home media (“OOH”) and online media segments which VGI focuses on
changes over the past few years. Traditional media such as television, newspaper, magazine and radio has been in steady decline, while Out-of-Home (“OOH”) and online/digital media have become the go-to
. Advertisers have adjusted their budget allocation from conventional media such as TV, Newspaper, Magazine and Radio to other potential sectors to optimise communicability. Hence, advertising expenditures for
transaction value, the total transaction value shall be equivalent to 185.54 percent calculated based on the Net Tangible Asset Basis which is the basis that results in the highest transaction value, from the
market share at 65.4% fell 12.8% YoY to THB 17,226mn and Traditional media (Newspaper, Magazines and Radio) with a 13.8% market share, declined by 22.7% YoY to THB 3,629mn. Out-of-Home media (OOH), which
-promotion activities in collaboration with credit card providers and various marketing campaigns through television, radio, and other media channels. Management Discussion & Analysis 2022 Online sales
named “Work from Here”. The Company also offered various credit card promotions and various forms of sales promotions through television, radio and other media. Online sales decreased by THB 64.68 million