homes from traditional media such as TV, newspaper, magazine and radio, now people are becoming more mobile and spending more outside of their homes. Most of this time is spent commuting in their cars, on
same period of the previous year due to an unfavorable condition of the Company’s traditional trade channel as the Company appointed a large-sized distributor for the channel since the first quarter of 2
traditional Thai desserts, which gained popularity in this past period. From the reasons mentioned above, in 2019 there are a total of 3,247 new players in Thailand's pastry and bakery industry or an increase
changes over the past few years. Traditional media such as television, newspaper, magazine and radio has been in steady decline, while Out-of-Home (“OOH”) and online/digital media have become the go-to
until now, the situation of which the Company always has been aware of. Therefore, the Company has adjusted its strategy to diversify product portfolio beyond traditional 100% fruit juice. The Company
ขึ้นั 145 ลา้นบาทเป็น 685 ลา้นบาท หรอื 27% เมือ่เทยีบกบัปีกอ่น มสีาเหตหุลักมาจาก o ยอดขายขา้วในประเทศปรับตัวดขี ึน้ โดยเฉพาะยอดขายขา้วในชอ่งทางคา้ปลกีแบบดัง้เดมิ (Traditional Trade) 219% และยอดขายขา้วจาก
48,232mn and Traditional media (Newspaper, Magazines and Radio) with a 14.0% market share, declined by 22.1% YoY to THB 10,512mn. Out-of-Home media (“OOH”) and online media segments which VGI focuses on
branded product by 3rd party manufacture remains stable as last year. For sales by channel, traditional trade reduced by THB 73 million or 7% while modern trade and cash van increased by THB 63 million or
distribution while branded product by 3rd party manufacture remains stable as last year. For sales by channel, traditional trade reduced by THB 73 million or 7% while modern trade and cash van increased by THB