-out effort drove 5G adoption to achieve 5G subscribers in Sep-22 at 5.5mn or 12% of total subscribers, a high growth of 41% QoQ. The ARPU uplift of 5G subscribers stayed about 10- 15%. FBB and
at a satisfactory rate as seen by the 6.4 percent increase in the gross domestic product. The growth was stimulated by the increasing private sector consumption, public sector spending, and investments
achieve the target especially in second half of the year due to the decline of Chinese tourists and economic slowdown in several countries especially in Europe which negatively affect spending power of
regulation issued under The Emergency Decree on Public Administration in Emergency Situations from the Coronavirus disease 2019 (COVID-19), and low spending season. Even though online sales channel have been
due to higher sell-out to consumers, compared with competitors in the market. Contract Manufacturing Business (CMG) domestic sales fell by c.20% as a result of shrinking domestic spending CMG export
quarter but may be restrained by vulnerable and highly uncertain household income as well as elevated household debt. These factors are causing customers to be cautious on spending. Moreover, the tourism
consumption, albeit expanding, began to exhibit decelerating growth following a recent ramp-up in spending on durable goods. Likewise, private investment remained weak pending more apparent signs of economic
to reap out benefit from being more focus (after SKU rationalization), having margin accretive new products launches and a cautious and active evaluation of advertising and promotional spending. In
market share at 65.4% fell 12.8% YoY to THB 17,226mn and Traditional media (Newspaper, Magazines and Radio) with a 13.8% market share, declined by 22.7% YoY to THB 3,629mn. Out-of-Home media (OOH), which