– STRENGTEN DOMESTIC OUTDOOR MEDIA On 30 October 2019, the Board of Directors approved the acquisition of 50.0% in Hello Bangkok L E D Company Limited with a total investment of THB 1,950mn and an issuance of
1 MD&A 3Q 2017 (Ended 30 September 2017) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 3Q 2017 20 OCT 2017 MEDIA INDUSTRY AND BUSINESS IMPACT ANALYSIS The popularity of outdoor media has
increase of the registered capital of the Company by issuing 650,789,079 newly issued ordinary shares with a par value of Baht 1. 00 per share accounting for 18. 48 percent the Company’ s issued and paid- up
the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad
conventional media sectors. The TV sector with the highest market share at 64.8%, fell 7.4% YoY to THB 65,786mn and Traditional media (Newspaper, Magazines and Radio) with a 13.9% market share, declined by 21.7
% 25.5% 24.3% Adjusted net profit margin 22.5% 27.1% 28.2% 1Adjusted for share of investment in JV and associates and non-recurring expenses. 2As shown in financial statement, excluding minority interest
1 MD&A 3Q 2018 (ended 30 September 2018) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 3Q 2018 6 NOV 2018 MEDIA INDUSTRY Outdoor media has presently become the go-to choice for advertising. It’s
still has carried on offering new products continuously which is an innovation of power saving in Air Conditioner (WATER INT PAD: Water Intelligent). In addition the Company still development quality of