excellence, with greater consideration of consumer protection in order to deliver excellent financial products and an unsurpassed service experience to all our customers. Meanwhile, KBank places equal

Life Assurance Public Company Limited and our business partners, for service quality improvements in order to deliver an excellent customer experience. In keeping with changing customer expectations, we

our aspiration to become “Customers’ Life Platform of Choice”, meaning the most-preferred platform that can meet customers’ needs in every aspect of their lives, in order to deliver an excellent

delivering an excellent customer experience in order to empower every customer’s life and business, we prioritize the offering of attentive and inclusive services as a trustworthy service provider. We can

– economy, society and environment – under good corporate governance and appropriate risk management. Guided by the Customer Centricity strategy and resolution of delivering an excellent customer experience

operation in 2018 and over the next five years in order to deliver an excellent customer experience. Meanwhile, we have upgraded our technological capability in order to act as a digital platform provider for

start-ups with high potential; (3) From traditional services to high-value services that provide more value creation; and (4) From low-skilled to high-skilled labor with knowledge and expertise. 4

common protocol, the incentive fee should not be disproportionately excessive. If a company considers a stock option plan as a long-term incentive to retain skilled directors, executives and employees, the

provide smart personalized “Financial and Life Solutions” to the right customer at the right time. We continue our endeavor to deliver an excellent customer experience with ever-greater consideration of

Company, and it would be an excellent impact on the Company to maintain business relationships with this major customer and might be affected to the upcoming contract in the future. At present, 20% of the