gradually ease the strict measures. In addition, the prolonged epidemic situation has resulted in people beginning to adjust their lifestyle to live safely in the new normal. • This trend is in line with the
ARPU from Bt234 to Bt224 due to a prolonged pandemic and price competition. AIS continued to strengthen quality of network and services, hence saw both prepaid and postpaid subscriber grew strongly by 4
, the worsened macroeconomic conditions with higher inflation and energy cost affected the cost of living and pushed the 4Q22 blended ARPU downward -4.6%YoY. This was also an impact of prolonged intense
categories especially in durable goods which showed significant contractions since the second quarter onwards from the contractions in vehicle sales. Key factors include the weakened household income and
especially in durable goods which showed significant contractions since the second quarter onwards from the contractions in vehicle sales. Key factors include the weakened household income and tightening of
Brand”, having communicated to customer groups to become aware of the variety of “Diamond” brand products, which are strong and durable resulting in trustworthiness from the customers through every
demand faced contraction in the same direction as private consumption on durable goods and services significantly contracted because people avoided going outside. Other fators include the suspension of a
segment were also severely impacted due to lockdowns, less consumer spending on durables and travel restrictions although Hygiene Fibers had stellar results. • Non-durable end markets for IVL products
global and domestic volatilities. However, there remained pockets of risks, such as the solvency of SMEs and the search-for-yield behavior in the prolonged low interest rate environment that might lead to
serviceability of SMEs, maturity mismatches among businesses, particularly in the real estate sector, and the search-for-yield behavior in the prolonged period of low interest rates that could lead to the