Bt60,735mn, increasing 7.8% YoY. SG&A expenses were Bt21,719mn, increasing 12% YoY, mainly from continued investment for brand perception, handset subsidies as well as the legal severance pay recognized in
1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
share and hence retain or expand our scale in respective businesses. For mobile business, 4G adoption and demand is expected to continue rising following improved customer perception of our 4G network
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As
upon the request of person subject to the sanction. Clause 17. In issuing an order imposing administrative sanction, the authority may prescribe any condition as necessary to attain the objective of law
operators have committed to increasing 5G customer perception and expanding network coverage in high density of demand areas. As a result, 5G adoption reached around 4mn subscribers, underpinned by the rising
zones, CPN can attain an optimum level of operating cost for its food and beverages. Central Pattana Public Company Limited Management’s Discussion and Analysis (MD&A) Page 6 of 12 Cost of hotel
management of the existing food courts in the Food Destination zones, CPN can attain an optimum level of operating cost for its food and beverages business. Cost of hotel operations In 2Q18, CPN reported costs