, pricing strategy in the form of higher-speed-at-same-price was used more aggressively while fibre products remained key attractions. Toward the end of the quarter, the industry standard monthly price plan
shifted focus toward opening pop-up stores where costs of investment and associated risks are relatively lower. The launch of the pop-up stores has provided agility and flexibility for After You to explore
of investment of THB 281 mn Business expansion toward mixed-use project development CPN and Dusit Thani Public Company Limited (“DTC”) joint-invest in a mixed-use development project including hotel
liability of Bt88,108mn lined up toward 2020, net debt to EBITDA remained at 1.4x with average cost of debt at 3% p.a. Cash Flow In 9M17, AIS generated operating cash flow (after tax) of Bt46,762mn, which
from Bt637 in 3Q17, following tactical offerings launched to attract quality customers toward higher speed package with the better value for money. Mobile Business 4Q16 1Q17 2Q17 3Q17 4Q17 Subscribers
cause was from global palm oil inventory recovery after El Niño effect in 2016. Overall, demand for Natural FA improved from previous year as price trended toward to equilibrium condition where price of
and 4.3% QoQ from improved ARPU as unlimited data plans were removed and subscription was geared toward volume- based plans. As a result, blended ARPU had a strong recovery, rising 1.8% YoY and 4.1% QoQ
system, or E-Wallet. The Company expects that the "After You" application will enhance the customer satisfaction toward the Company's services, meet the changing consumer behavior according to the New
at 1mn subs by the end 2021. AIS 5G service saw 10-15% uplift in ARPU of early adopter as 5G price plan geared toward larger data volume and value added services. Stabilized EBITDA from recovered