. We worked with our customers in the public and private sectors to launch a promotional campaign encouraging consumers to spend more via QR code. Placing importance on management of data, especially

continuously increased over the past few years as evident from an acceleration of its advertising expenditures by 3.6%1 YoY to THB 1,678mn in 3Q 2017, benefiting from the shift in people’s behavior to spend more

(+19mTHB) spend, from the completion and startup of the new Hua Pha Way plant (Kiln 7) and lower sales of equipment further impacted the cash balance. Net cash from financing activities increased

spend according to terms and conditions. For AEON Royal Orchid Plus Platinum cardholders, the Company launched campaign “Explore Hokkaido” by offering Thai Airways round trip ticket to Hokkaido, Japan. In

increased over the past few years, benefiting from the shift in people’s behavior to spend more time outside as well as its strength as being a media that reaches consumers when they are on the go and

leisure travelers. For every 15 baht spend in foreign currency, card member will earn 1 AEON Royal Orchid Plus Reward Point. Card member will also earn cash back for up to 36,000 baht per year from spending

mainly due to (1) a decrease in staff cost (dine- in area) from the cost-controlling measures (2) a decrease in rental, service fees and utilities negotiated with shopping malls (3) reduced marketing spend

average user spend- ing on digital content services. Even though the average number of digital content users per month in 3Q2022 was 5.79 million, up from the average users per month in 3Q2021 which was

changes, whereby urban population nowadays tend to spend more time outside their homes; the rapid increase of the number of Internet users; and the growing recognition of these media as effective

choice when it comes to advertising today. The expansion of OOH and online media is mainly driven by lifestyle changes, whereby urban population nowadays tend to spend more time outside their homes; the