1 Executive Summary AIS continued to build on leadership in mobile data through improved 4G quality and brand perception. In 1Q17, CAPEX of Bt11.5bn was spent to strengthen 4G network quality through
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
share and hence retain or expand our scale in respective businesses. For mobile business, 4G adoption and demand is expected to continue rising following improved customer perception of our 4G network
softened handset subsidies and a focus on quality acquisition, partially offset by increasing advertising expense to enhance brand perception. Marketing expenses to total revenue stood at 5.1% , down from
customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As
, the ship of happiness that symbolizes the way of life in the Samut Sakhon province. Through the semi-outdoor lifestyle concept, the shopping mall serves as the best highway destination for the local
operators have committed to increasing 5G customer perception and expanding network coverage in high density of demand areas. As a result, 5G adoption reached around 4mn subscribers, underpinned by the rising
products and service with best attention for enhancing their personality to be confident as well as to aware of taking good care in skin care, healthy body and mind, own happiness and the accompany. Revenue
strategy under the vision of the “Center of Life”, such that its business operations will continue to be the center of happiness, create new experiences, and become the safe and health-conscious place for
. Nonetheless, the Company maintains its confidence in its growth strategy under the vision of the “Center of Life”, such that its business operations will continue to be the center of happiness, create new