income customers to turn to a cheaper package. AIS aims to lead with superior 5G user experience to capture high value segment to prevent the compete with price directly to uplift ARPU. We continue our
lead with superior 5G user experience to capture high value segment to prevent the compete with price directly to uplift ARPU. We continue our focus on enhancing network quality, increase customer
increased penetration in the suburban regions. Some operators continued to offer low-price packages which resulted in a reduction in the industry's overall ARPU. Despite this challenge, AIS opted to compete
challenging for exports but we are continuing to push into high value segments where the overall costs including logistics allows us to compete. Golden Lime Public Company Limited 4 MANAGEMENT DISCUSSION AND
Advanced Info Service Plc. Market and Competitive Environment In FY21, mobile competition remained tough as diminished purchasing power has prompted operators to compete on price plan to maintain customer
challenges and causing an incessant drop in the broadband industry ARPU. While some operators focus on lowering prices to compete, some executed a convergence strategy offering product bundling with more value
to compete with other entrepreneurs in the industry and having positive effects to grow and increase capability to generate profit of the Company in the future which shall result in benefits to the
means), relatives of the Seller shall not conduct any business which is alike or similar to NEXT, or competes or is likely to compete with NEXT, all the time in which the Seller holds the shares received
or any other means), relatives of the Seller shall not conduct any business which is alike or similar to NEXT, or competes or is likely to compete with NEXT, all the time in which the Seller holds the