1 MD&A 2Q 2018 (ended 30 June 2018) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 2Q 2018 6 AUG 2018 MEDIA INDUSTRY In recent years, advertising industry has witnessed the shift in the media
than in 2021, economic activity and domestic consumption are expected to gradually improve. AIS will focus on building the foundations to be a ‘Cognitive Telco’ that accelerates network intelligence and
remains unchanged in building our foundation of ‘Cognitive Tech-Co’ and strive to deliver superior service excellence for our customers in all segments. • Mobile revenue remains under pressure – Heighten
income segment. The lower purchasing power might be the key pressure on industry ARPU. However, our focus remains unchanged in building our foundation of ‘Cognitive Tech-Co’ and strive to deliver superior
income segment. The lower purchasing power might be the key pressure on industry ARPU. However, our focus remains unchanged in building our foundation of ‘Cognitive Tech-Co’ and strive to deliver superior
pressure on industry ARPU. However, our focus remains unchanged in building our foundation of ‘Cognitive Tech-Co’ and strive to deliver superior service excellence for our customers in all segments. • Mobile
% YoY. Nevertheless, Outdoor media - our focus segment- recorded THB 1,525mn in advertising expenditure, an increase of 3.8% QoQ and 11.0% YoY, benefiting from a shift in people’s behavior to spend more
เหตใุห้บริษัทจ าเป็นต้องปรับกลยุทธ์ในการด าเนินงานใหม่ โดยก าหนดปี 2560 เป็น “ปีแห่งการปรับเปล่ียน” (Year of Shift) ภายใต้สภาวะถดถอยขององค์กร บุคลากรของทัง้องค์กรตัง้แต่ ผู้บริหารระดบัสงูจนถงึพนกังานทัว่ไป
continuously increased over the past few years as evident from an acceleration of its advertising expenditures by 3.6%1 YoY to THB 1,678mn in 3Q 2017, benefiting from the shift in people’s behavior to spend more
outflow for PPE and interim dividend pay out in Feb’19. Current investment decreased by THB 904 million due to the shift from short-term to long-term investments (see more details in notes to financial