and its subsidiaries had the advertising expenses and sale promotions decreased compared to year 2015. The specific business tax and transfer fees are in line with the income derived. 5.2 Administrative
prudent credit policy in order to maintain overall portfolio quality. We thus held co-promotions with our real estate business partners targeting specific groups of customers through the offering of a
13 million baht or 1% y-y, and represented 34% of total revenues. The Company continues to expand its customer base by launching new privileges and campaigns to AEON credit cardholders. For example
from resumed business promotions and activities compared to a low base in 2021 due to several lockdowns. We launch campaigns to acquire and retain customers and will continue to do so for the rest of the
fully amortization of 3G network asset offsetting 5G investment. AIS continued launching more campaigns following economic recovery and border reopening resulting in an increase in marketing expenses by
5.7% YoY, mainly from a decrease of mobile top-up value according to the customer’s behavior that prefer using data package top-up, the marketing campaigns to promote SIM card sales, and Post-paid and e
depreciation of plant and machinery that contributed to higher share of cost of goods sold. In addition, the Company executed sales promotional campaigns for slow moving inventories that accounted for lower
, the marketing campaigns to promote SIM card sales, and post-paid and e-Wallet usages, and the increase in number of competitors’ kiosks. The details of total revenue are as follows: 1) Income from