segment Transit media Office and Other media segment Outdoor media segment Digital services segment cost of sales gross profit gross profit margin VGI PUBLIC COMPANY LIMITED Selling, general and

expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital /online spending in the near future. Master Ad https://market.sec.or.th/public/idisc/Download?FILEID=dat/news/201808

3.7 percent compared to same period of the previous year, mainly due to the postponing of promotion activities for wholesales resulted from the spread of COVID-19 virus (COVID-19). Unit: Million Baht

the TV sector and traditional media have been in decline and is expected to be surpassed by OOH media (Outdoor, Transit and In- store media) and digital/online spending in the near future. Master Ad

STRATEGIC UPDATES ADVERTISING PAYMENT LOGISTICS Transit & Office Outdoor Airport Activation Offline & Online Payment Market Place Micro Loan Smart Delivery 1) ADVERTISING - BUILDING AN INTERNATIONAL NETWORK

remains high, and gross refinery margin improved from the increase of crack spread for all products, along with a record of inventory gain from rising average crude oil price during the quarter. Marketing

% YoY to THB 14,125mn. Meanwhile, Outdoor media– segment which MACO focuses on – bucked the trend, increased by 12.8% YoY to THB 6,391mn. In recent years, advertising industry has witnessed the shift in

to total revenue 1Q 2017/18 1Q 2018/19 YoY (%) 1Q 2017/18 1Q 2018/19 OOH media 755 997 32.1% 88.6% 92.5% Transit 519 620 19.5% 60.9% 57.6% Outdoor 170 284 67.4% 19.9% 26.4% Office and Other 66 93 40.0

Coronavirus (COVID-19) has occurred in Samut-Sakhon and Rayong provinces, and this has subsequently spread widely to many other provinces. Samut-Sakhon and Rayong have now been declared maximum control areas

1 MD&A 3Q 2018 (ended 30 September 2018) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 3Q 2018 6 NOV 2018 MEDIA INDUSTRY Outdoor media has presently become the go-to choice for advertising. It’s