choice when it comes to advertising today. The expansion of OOH and online media is mainly driven by lifestyle changes, such as urbanites nowadays tending to spend more time outside their homes; the rapid
1 MD&A 3Q 2018 (ended 30 September 2018) MASTER AD PLC MANAGEMENT DISCUSSION & ANALYSIS 3Q 2018 6 NOV 2018 MEDIA INDUSTRY Outdoor media has presently become the go-to choice for advertising. It’s
% YoY to THB 14,125mn. Meanwhile, Outdoor media– segment which MACO focuses on – bucked the trend, increased by 12.8% YoY to THB 6,391mn. In recent years, advertising industry has witnessed the shift in
includes Transit, Outdoor and In-store media with a market share of 12.9%, resiliently increased by 2.6% YoY to THB 3,394mn. OOH media continues to benefit from the structural shift in the media industry
/18 2018/19 OOH media 3,559 3,847 8.1% 90.4% 74.6% Digital Services1 378 1,311 246.8% 9.6% 25.4% OOH media segment Transit media Office Building and Other media Outdoor media segment Digital Services
) OOH media segment Transit media Office and Other media VGI PUBLIC COMPANY LIMITED Outdoor media segment Digital Services segment cost of sales gross profit gross profit margin selling, general and
% 100.0% 100.0% PERFORMANCE ANALYSIS (3Q 2019/20 vs 3Q 2018/19) OOH media segment Transit media segment Office and Other media segment Outdoor media segment Digital Services segment cost of sales gross
by OOH media and digital/online spending in the near future. Our media portfolio covers all forms of OOH advertising such as Transit, Outdoor, Office Building, Aviation and Activation, altogether
and will acquire another 19% in 2020 with the total investment of THB 613 million. Unit: THB mn 1Q19 1Q18 Change Hotel business 1,171 1,364 -193 -14.1% Education business 118 122 -4 -3.3% Food business
– STRENGTEN DOMESTIC OUTDOOR MEDIA On 30 October 2019, the Board of Directors approved the acquisition of 50.0% in Hello Bangkok L E D Company Limited with a total investment of THB 1,950mn and an issuance of