below prices which are round numbers. • They point toward a cognitive bias well-known among marketers that consumers tend to evaluate prices which end in .99 differently from prices that end in .00
in 2017, primarily due to improvement of our operating profit margin and significant reduction of financing cost resulting from the repayment of loan after IPO. • NNP margin improved to 9.3% in 2017
: Adjusting some advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to
of ICUK aligning to the spending control scheme in order to achieve an acceptable return on sales, and a reduction in sponsorship fees to an international football club in parallel to the status and
benefit of Bt309mn, covering January 2017 to September 2017. 3. End of May 2017, the NBTC announced a USO rate reduction from 3.75% of revenue down to 2.5%. In 3Q17, the full-quarter impact of the rate
and THB 2,752 Million during the last 6 months. Apart from debt reduction, the cash injection from rights issue is enabling the Company to take up several critical Capex for operational improvements and
advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to recognize CMG
transaction occurred. 2) In case of free transfer fee and common area fee (if any) are considered payable to customers or expenses paid for the customers and therefore shall be treated as a reduction of the
Quarter. These were partly offset by reduction in expenses due to termination of Tolling Arrangement which was carried out Last Year Quarter. 3rd Quarter 2019 3rd Quarter 2018 Own production Tolling Total
payable to customers or expenses paid for the customers and therefore should be treated as a reduction of the revenue under the contract. Under the previous accounting policy, the Company and its