sales promotion activities for customers e.g. government sectors, employee’s costs e.g. annual bonus and employee salaries from the increase in the number of employees. Compare to Q4-2017 and Q4-2016, the

Index Creative Village Public Company Limited (“ICV”) which operates creative service business and marketing communication management services including creative marketing services, marketing promotion

, advertising and public relation to promote its contents. Such promotion strategy resulted in continuous growth in revenue form program right of the Company. Baht Million 2017 2018 +/(-) +/(-) % Expense from

”, AEON cardholders register via SMS or AEON Thai Mobile Application or website in order to redeem the premiums and vouchers, and also launched promotion for customers who apply AEON card via online channel

, mainly due to sales promotion from foreign supplier. 3.4 Selling and distribution expenses The Group has sales and distribution expenses increased by 2.79 million baht or 45.37 percent from the previous

some advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to recognize

: Adjusting some advertising and promotion transactions to impact on total sales reduction and also selling expenses reduction. However, there is no impact on net profit. o CMG : TFRS 15 set a principle to

percent. 1.4 Selling expenses Selling expenses consist of sale staff expenses, transportation expenses and promotion expenses. For the period of three months ended 30th June 2018, the Company and its

expenses Sales expenses include advertising and sales promotion expenses, salesforce expenses and transportation expenses. Sales expenses for the six months period ended 30 June 2017 and 2018 stood at THB

contributed by AEON ROP card and AEON Gold card. Thus, the Company has focused on promotion activities to encourage customer’s spending and increase market share. For example the campaign AEON Shop Plus 2018