strengthen customer perception towards KBank as an “Embedded Trust” agent, offer products and services “Beyond Banking” and stay relevant to “Everyone, Every Day, Every Way and Everywhere” in order to deliver
outflows. At the same time, the Chinese economy in the third quarter cooled amid concerns over the trade dispute between China and the US, after the US raised tariffs on certain products imported from China
Bt60,735mn, increasing 7.8% YoY. SG&A expenses were Bt21,719mn, increasing 12% YoY, mainly from continued investment for brand perception, handset subsidies as well as the legal severance pay recognized in
“Identify the most severe risks on a global scale over the next 10 years?” Source: World Economic Forum Global Risks Perception Survey 2021-2022 5 “What five risks will pose a critical threat to your country
proposals 6. Sponsoring academic and other intellectual analysis on the issues, to increase market participant awareness You will need to decide for your organization which of these forms of engagement is
and +0.5% QoQ. Customer perception is gradually improving after the launch of AIS NEXT G and differentiated offerings. In addition, a focus on profitable segments resulted in strong postpaid net
customer perception. We continue to focus on delivering fair profitability balancing between short- and long- term drivers while keeping our solid financial strength. Market and Competitive Environment As
drill exercise is conducted to raise employees’ awareness of the phishing threat. Preparation for Basel regulatory reform: KBank continuously monitors Basel regulatory changes and the Bank of Thailand’s
risks from making such investment if the entire investment amount is lost. The next topic is “Being Cautious” under which awareness is raised for the public to know what they need to be wary of if they