purchase 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Profit before Selling and Administration expenses 48.29 33.87 39.31 5.44 16.06 -8.98 -18.59 Selling expense 11.70 11.26 11.33 0.07 0.62 -0.37 -3.13 Administration

%) (28.76) (7.27%) 2.79 9.70% Total Cost (163.40) (59.43%) (223.87) (56.62%) (60.47) 27.01% Gross Profit 111.54 40.57% 171.55 43.39% 60.01 34.98% Selling Expense (54.32) (19.76%) (54.80) (13.86%) (0.48) (0.88

(496.32) (61.33%) (645.04) (58.67%) (148.72) (23.06%) Gross Profit 282.35 34.89% 418.34 38.05% (135.99) (32.51%) Other Revenue 30.53 3.77% 36.08 3.28% (5.55) (15.38%) Selling Expense (128.46) (15.87

an external provider of warehouse and logistics management services, whereas the Company did not incur such expense in the corresponding period of 2018. It was also ascribed to a total increase of

955.30% Gross Profit 418.34 38.05% 633.38 40.90% (215.04) (33.95%) Other Revenue 36.08 3.28% 38.79 2.50% (2.71) (6.99%) Selling Expense (175.92) (16.00%) (154.89) (10.00%) 21.03 13.58% Administrative

% Gross Profit 174.10 38.69% 154.40 39.05% (19.70) (11.32%) Other Revenue 9.63 2.14% 17.14 4.33% 7.51 77.99% Selling Expense (50.80) (11.29%) (54.80) (13.86%) 4.00 7.87% Administrative Expense (42.75) (9.50

-13.36 -14.29 8.20 -61.38 -9.13 -63.89 -18.52 -30.16 11.64 -38.59 Income tax (expense) revenue -0.30 -1.52 -1.56 1.22 -80.26 1.26 -80.77 -1.82 -1.10 -0.72 65.45 Net profit (loss) -5.46 -14.88 -15.85 9.42

405.44 40.55% 302.88 39.22% (102.56) -25.30% Other Revenue 24.06 2.41% 27.99 3.62% 3.93 16.33% Selling Expense (103.76) -10.38% (110.85) -14.35% 7.09 6.83% Administrative Expense (84.64) -8.47% (100.14

and David Dodd in 1934 • Finding price-intrinsic value discrepancies in the market • Various price-based ratios and future stock returns ⋄ Earnings-to-price ratio (Basu, 1977) ⋄ Dividend-to-price ratio

million to THB 333.40 million or decreased THB 30.19 million or 8.30% due to the revenue of films’ rights distribution decreased. Cost of Production and Service / Expense of Sale and Management 1. Cost of